Best Price How to Create Selling eCommerce Websites (Smashing eBook Series)

How to Create Selling eCommerce Websites (Smashing eBook Series) Review

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How to Create Selling eCommerce Websites (Smashing eBook Series) Overview

Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button.

In this book you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count!

Only outstanding articles have made it into the book, according to Smashing Magazine’s high-quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they’re writing about.

TABLE OF CONTENTS
- Preface
- Getting Started With E-Commerce
- 5 Universal Principles For Successful E-Commerce-Sites
- 12 Tips for Designing an Excellent Checkout Process
- How to Engage Customers in Your E-Commerce Website
- Principles of Effective Search in E-Commerce Design
- 15 Common Mistakes in E-Commerce Design
- E-Commerce: Fundamentals of a Successful Re-Design
- Improve Your E-Commerce Design With Brilliant Product Photos
- How To Use Photos To Sell More Online
- Design To Sell: 8 Useful Tips To Help Your Website Convert
- 7 More Useful Tips To Help Your Site Convert
- Optimizing Conversion Rates: Less Effort, More Customers
- Optimizing Conversion Rates: It’s All About Usability
- Use Conversions To Generate More Conversions
- The Ultimate Guide To A/B Testing
- Multivariate Testing: 5 Simple Steps to Increase Conversion Rates

Pages: 266
Language: English
ISBN: 978-3-943075-04-5
Released: December 2010
Publisher: Smashing Media GmbH

Best Price How to Create an eBook Using Apple Pages (Smashing eBook Series)

How to Create an eBook Using Apple Pages (Smashing eBook Series) Review

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How to Create an eBook Using Apple Pages (Smashing eBook Series) Overview

The eBook industry is booming. We at Smashing Magazine have successfully published the Smashing eBook series, and Thomas Burkert is willing to share our tantalizing recipe with you. It is time for that bright idea of yours for a book to thrive. Why not make it an eBook and present it to a worldwide audience?

If that sounds appealing, then this compact 22-page manual is exactly what you need.

Read up on the common eBook formats before you get started to find out why you need them and which fit your purpose. The step-by-step workflow designed by Smashing Magazine focuses on creating eBooks using Apple Pages. Everything from setting up the document to adding a table of contents, images and tables is addressed. Staying on top of the workflow requires that you carefully coordinate the planning, production and publishing stages. Optimization, exporting and testing are important final touches.

Make sure you are all set to make your first eBook publication a smashing success with the Smashing eBook production manual “How to Create an eBook.”